Hi everyone! Hope you all in internet land are doing well and healthy! I have gotten a lot of emails regarding gym memberships. People want to know if this price sounds too high or the enrollment fee is correct. My answer is this: HAGGLE! When you walk into a gym the thing you need to remember as a potential member is that they need you, you do not need them. Remember…there is another gym within miles of the next.
I have a new gym opening near my house so I called recently to see how much they charged. I actually spoke to the owner who explained because they had all these exciting classes that they were charging $39.00 a month plus at least $50.00 for the enrollment fee. I thanked him nicely and then…I laughed my arse off! First, I am sure many of you know a gym in particular that you compare other gyms to in terms of money. What I mean by that is what ammenities they have( basketball, raquetball, pool, spa, spinning, pilates, childcare, etc.) The gym I can compare them to down in South Florida is L.A. Fitness or 24 Hours. These gyms both have pools and are large gyms L.A. has more to offer when it comes to the non-traditional type of workouts (basketball, raquetball) but I have friends that are paying in the $30-38 range. This gym I looked at has none of the large ticket items: no basketball, no raquetball, and no pool. Now some people might think they don’t want any of those things but the fact is that there is a gym that has that, use that to your advantage!
When you walk into a gym, walk in like you are buying a car or a house, don’t give it up! “This is nice, uh huh, mmm I have to think”, when they ask if it is the nicest gym you’ve ever seen. No, “Oh, my god! This is amazing equipment! I love those classes! This is the coolest gym! When can I sign up?” You don’t want to seem desperate, let them come to you, draw them in. Remember when you are buying something…it is a dance. You both want something except they need it more then you! There is always another car dealer, house, and gym.
So you walk around cool as a cucumber, see what they have, notice the people, the classes…take it all in(this will be your inventory) now leave. First, get a trial membership, they all offer them (1-7 days usually). Second, go to other gyms around the area that are comprable to the one you looked at and then at least one that has better ammenities. I know this sounds like a lot of time but you will thank me when you see that money coming out of your checking monthly. Now, you are ready to go to war.
Go back to that gym a couple of days after your trial and after you have checked prices…this is where your inventory will take action. Sit down with someone act cool and see what they have to offer you…now remember they can be haggled! Bring their asses down, trust me that enrollment fee is crap, that can be brought down too! Let them do their little sales pitch to you, oh and do not go for years, hello, can I say Bally’s anyone. Do you know how many people I know that have gotten stuck in multi-year memberships. Bad move, no matter how good the money sounds…bad move!
After their sales pitch think of everything you have seen, the gyms you’ve looked at the differences and then tell this person. You need to seem educated in gyms even if you aren’t. Most of the time car salesman love women buyers because they don’t think they know anything about cars, can tell them anything, and think they would still buy it. Gym sales are the same, if they don’t think you know anything, they will try to pull one on ya’. Get educated and then educate them!
Take no prisoners, take nothing less then what you want, and trust me those prices will fall down! Play hardball and they won’t know what hit them! Remember if you have been a member at a gym for a long time you can always try to lower your prices too. Recently my gym was having a membership sale for new people and prices were much cheaper. I went to the manager told him how long I had been a member and basically demanded that my membership equal the new ones. I now pay $10.00 cheaper because I stood up for myself and educated him. I took the no prisoner approach and it worked. What is the worst that could happen? He couldn’t take away my membership.
Remember, in life you are your biggest cheerleader. You make your destiny. Do not hesitate…take the bulls by the horn! Take no prisoner! GOOD LUCK WITH THE CONTEST! Have a great week and if you have any questions don’t hesitate to email me at info@trainhergirl.com.

